Cooler Master

About Us

Building a PC is a highly personalized journey. We know that components are carefully chosen based on price, functionality, and aesthetic preference. Your personality is embedded in each of those choices, transcending from hardware to an immersive, custom-built experience. From custom PCs to all-out gaming rooms, we encourage every decision to reflect who you are. Our components represent so many different personalities because PC enthusiasts don’t fit into just one mold. We believe that personal preference and individual expression leads to innovation.
The simple desire to make something better is exactly why Cooler Master is the standard in thermal innovation today. The aspiration to provide better cooling was a matter of personal preference, inspired by the freedom and enjoyment in building and creating something new. Now, our strategic partners like NVIDIA and AMD, our loyal community of gamers and PC enthusiasts, all rely on Cooler Master to strive for thermal excellence. That’s the result of simply wanting improved functionality and wanting to tailor something to fit our personal preference. That’s how innovation starts.